1. Overview

This Privacy Policy outlines the procedures put into practice by the American School Academy to collect, use, safeguard, and disclose information. It applies to information collected when you use or access our public websites, mobile apps, software product (“Product”), collectively referred to as “American School Academy Service”, or any other form of interaction with us.

2. Changes to Our Policy

We may modify this Privacy Policy from time to time. In such events, we will notify you by updating the “Last Updated” date at the top of this Privacy Policy. In certain cases, we may provide you with additional notice such as a statement on our homepage or sending you an email notification.

3. Significant Policy Changes

Should there be significant changes to this Privacy Policy, we will notify you directly by email or by means of a notice on the homepage prior to the change becoming effective. We encourage you to review our Privacy Policy whenever you access the American School Academy Service to stay informed about our information practices and the ways that you can help protect your privacy.

If our information practices change in the future, we will post the policy changes on our public websites to notify you of these changes and provide you with the ability to opt out of these new uses. If you no longer agree with this Privacy Policy and do not wish your information to be subject to the Privacy Policy, you will need to deactivate your account with us by contacting info@american-school.com and stop using the American School Academy Service. Your use of the American School Academy Service shall constitute your consent to the present Privacy Policy.

4. Collection of Information

We may collect certain user information, including personal data.

5. Information Provided by You

We collect information you provide directly to us, for example, when you use the American School Academy Service. This information includes personal data. This personal data will be processed for the purposes described in this Privacy Policy, as it may be amended from time to time. Your personal data will be used to create or modify your profile and account, access and use the American School Academy Service (including but not limited to when you watch lessons, answer practice questions, or use a mobile app), participate in any interactive features of the American School Academy Service, submit a contact or consent form, participate in a survey, or request customer support.

The personal data we may collect directly from you includes your name, username, email address, phone number, information about your Product account preferences, transactional information (including services purchased or subscribed to and amount paid), as well as any contact or other information you choose to provide.

If you are a member of a social media network, like Facebook, you may choose to use your social credentials to create and log into your American School Academy account.

The personal data provided during payment is collected and processed by our payment processor (in most cases, Paypal or Stripe). American School Academy does not save any personal financial information, including credit card numbers, expiration dates, security codes, or postal codes.

6. Updating Your Information and Deactivating Your Account

You can update, correct, or modify your account information at any time by logging into your American School Academy Product account and accessing your profile page. If you need help accessing, modifying, or deactivating your account within the Product, please email info@american-school.com. For users in the European Union (“EU”), please see the section below in this Privacy Policy titled “EU User Rights.”

7. Automatically Collected Information When You Use the American School Academy Service

When you access or use the American School Academy Service, we may automatically collect information, including personal data, about you. This includes usage, log and device information, as well as information collected by cookies and other tracking technologies.

8. Usage, Log and Device Information

We collect information from your use of the American School Academy Service, such as the number of visits, length of time spent using or accessing our Products, IP address (which may allow us to collect general location data), pages clicked on, system activity, hardware settings, device type, operating system, browser type, browser language, the date and time of your visit, and the URL you were on before you came to our website. We collect information on user activity in connection with the American School Academy Service and may collect information about the features you use, the content you access, and any actions taken in connection with your access and use of the American School Academy Service.

9. Information Collected by Cookies and Other Tracking Technologies

A cookie is a small file containing a string of characters that is sent to your computer when you visit a website. When you visit the website again, the cookie allows that site to recognise your browser. Cookies may store user preferences and other information. You can set your browser to refuse all cookies or to indicate when a cookie is being sent. However, some website features or services may not function properly without cookies.

10. Third-Party Vendor Remarketing Tracking Technologies

We also use third-party vendor remarketing tracking technologies, including the Google Adwords tracking cookie. This means we will continue to show ads to you across the internet, specifically on the Google Content Network (GCN). We respect your privacy and do not collect any information that would identify you individually through the use of Google’s or any other third-party remarketing system.

Our third-party vendors, including Google, use tracking technologies on web browsers to serve ads based on past visits to our Products, report on the performance of our ads, conduct analytics on the use of our Products, fulfill orders and other user requests, prevent fraud, improve our Products and conduct surveys relating to our users’ experiences with our Products, and communicate with our users. You can opt out and/or customise your preferences by visiting Google’s Ad Settings. For more information about cookies and how to disable them, please see “Third-Party Analytics and Advertising Providers” below.

11. How We Use Collected Information

We use the information collected through the American School Academy Service to facilitate the provision of the American School Academy Service and engage with you about our products and offerings. We may use the information that we collect in several ways, such as to provide, operate, maintain, and improve the American School Academy Service, to enable you to access and use the American School Academy Service that you request, including sending you technical notices, updates, alerts, and support and administrative messages, to provide and deliver the services and features you request, process and complete transactions, and send you related information, including purchase confirmations and receipts, to respond to your comments, questions, and requests, and provide customer service and support, to communicate with you about services, features, surveys, newsletters, offers, promotions, events, and provide other news or information about American School Academy and our select partners, to process and deliver survey entries and rewards, to review and analyse trends, usage, and activities in connection with the American School Academy Service and for marketing or advertising purposes, to investigate and prevent fraudulent transactions, unauthorised access to the American School Academy Service, and other illegal activities, to personalise and improve the American School Academy Service, and provide content and/or features that match your interests and preferences or otherwise customise your experience on the American School Academy Service, and for other purposes about which we notify you in advance or for which we receive your consent, as necessary.

12. Use of Social Media Network Credentials

Social media network credentials enable them and us to link your activities with your personal registration information at their site, including name, email address, and profile image. The social network may (with your permission) notify your friends or connections about your activities in our Services and use tracking technologies to monitor your online activities to serve targeted ads. The social media networks’ privacy policy and terms apply to your use of their platforms. Your browser or device may allow you to block these technologies but you should visit the third party website and review their privacy policy and your registration profile or account to find out your options.

13. How We Use Cookies

We use cookies to understand and save your preferences for future visits and compile aggregate data about Product traffic and Product interaction so that we can offer better Product experiences and tools in the future.

14. Data Retention and Erasure

We will retain certain data for a period of 7 years from the date of your last login or other study activity to keep accurate records for tax purposes. After 7 years from your last activity, we will permanently delete all such personally identifying information. We will keep all other personally identifying information for at least one year after your last login, but in no event longer than seven years. Regardless of the retention period described in this section, we may be required to retain data for longer to comply with legal, regulatory, or audit obligations. Other historical study information may be anonymized and kept at American School Academy’s discretion.

15. Circulation of Personal Data and Disclosure Provisions

We are committed to the principle of data minimization and limiting the disclosure of your personal data. As stipulated in this Privacy Policy and as articulated within any agreement you may have with us regarding the American School Academy Services, we strictly control the sharing of your personal data. Our data sharing practices, subject to the terms of any applicable agreements, are as follows:

16. Third-Party Service Providers

We may share your information with third-party service providers who are working on our behalf and require access to your information to carry out that work, such as to process payment or as it relates to a Product feature. These service providers are authorized to use your personal data only as necessary to provide services to American School Academy.

17. Third-Party Analytics and Advertising Providers

American School Academy makes use of certain third-party analytics and advertising providers to serve advertisements to American School Academy and our users on third-party websites across their networks.

18. Compliance with Laws

We may disclose your information to a third party: (a) if we believe that disclosure is reasonably necessary to comply with any applicable law, regulation, legal process, or government request; (b) to enforce our agreements and policies; (c) to protect the security or integrity of the American School Academy Service; (d) to protect American School Academy, our customers, or the public from harm or illegal activities; (e) to respond to an emergency which we believe in good faith requires us to disclose information to assist in preventing the death or serious bodily injury of any person; or (f) as otherwise directed by you.

19. Business Transfers

We may share or transfer your personal data in connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company. Your personal data may be part of the transferred assets. Data processing for this purpose is a legitimate business interest. You may be notified thereafter of any such change in ownership or control.

20. Aggregated and/or Anonymised Data

We may also share aggregated and/or anonymised information that does not directly identify you individually with third parties.

21. Links To Third-Party Websites

We may place links on the American School Academy Service. When you click on a link from our Product to a third-party website, your activity and use is governed by that website’s policies; not by those of American School Academy. We encourage you to review their privacy and user policies.

22. How We Store Information

By using and accessing the American School Academy Service, you understand and agree to the storage of information and any other personal data on American School Academy’s server and cloud-based solutions located in Estonia, or as defined in an agreement with us.

23. How We Secure Information

We have adopted reasonable physical, technical and organizational safeguards against accidental, unauthorized or unlawful destruction, loss, alteration, disclosure, access, use or processing of information we collect.

24. Our Global Data Privacy and Protection Practices

American School Academy updated our internal governance structure in light of the General Data Protection Regulation (“GDPR”), including policies, procedures, staff training, security measures, and this Privacy Policy.

25. EU User Rights

For all requests surrounding your personal data or questions about your rights per this Privacy Policy, please contact us at info@american-school.com, and we will respond promptly.

26. Our Policy Toward Children

In compliance with COPPA, the Children’s Online Privacy Protection Act, and the Federal Trade Commission’s Children’s Online Privacy Protection Act Final Rule, the American School Academy Service is not directed to children under the age of 13 and does not knowingly collect personal information from children under 13.

27. Appointment of the Data Protection Officer

Effective from January 1, 2023, in strict compliance with Article 37 of the General Data Protection Regulation (GDPR) and Data Protection Laws, the American School Academy has appointed a high-caliber Data Protection Officer with recognized expertise in the field. This decision reflects our unwavering commitment to the privacy and security of our users’ data. For any inquiries or requests related to data protection, you may contact our privacy team, including our appointed Data Protection Officer, at info@american-school.com or through the contact information provided below.