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Question 1
What aspect of USA Today does the professor mainly discuss?
Explanation
At the beginning, the professor says, “The real success of USA Today is the way it changed the newspaper industry.” She then goes on to expand this statement throughout her lecture.
Question 2
Why does USA Today have shorter stories and more graphics?
Explanation
The audio says that the changes were made to appeal to a younger audience.
Question 3
What does the professor mean when she says this: “Some of you might recognize it as the topic of this week’s reading assignment”?
Explanation
The professor implies that only some of the students will recognize the topic as this week’s reading assignment because she thinks many students did not read it.
Question 4
Why does the professor mention McDonald’s?
Explanation
The professor says, “They were comparing it to McDonald’s fast-food, which isn’t very healthy; it fills you up but doesn’t have much nutrition. They said ‘McPaper’ was the same way. It looked good, but the news it had wasn’t very important.”
Question 5
What is a key feature of USA Today mentioned in the lecture?
Explanation
The professor says, “It used color photos and colorful charts and graphics.”
Question 6
What does “circulation” mean?
Explanation
The professor says, “Circulation is the number of papers that are read each day.”